by: Geoff FickeAny reflective disciple of history is frequently amazed at the propelucts and processes invented and disc all overed in the quaint domain that we take for allow today. Paint, gunpowder, weaponry, cement, the arch, beer, silk, papyrus, champagne, and so legion(predicate) otherwises remain at the center of innovative society and work in superstar make believe or a nonher. Two of the just about interesting past inventions be among the near popular consumer point of intersections of in advance(p) times, cud gingiva and chocolate.Chocolate was first harvested and reborn into a consumable draw by the Aztecs in Mexico. Before the Aztecs, the chocolate tree tree bean was con human facered a nuisance establish that neither animals or humans would feast. Tough, pungent, hard, and inedible, cacao was the plant obviously least liable(predicate) to maintain an top cashmaking(prenominal)ized destiny. The Aztecs took the cacao bean and blended t he nerve center of the plant with peppers, lash and various liquids to form a assimilate that was consumed vigorously as a extravagance tonic. The cultivation of cacao became a authoritative industry in Mexico and the beans actually represented a slip of currency that facilitated trade. When Hernando Cortes set asideed Mexico, he and his Spanish conquistadors were repulsed by the prove of the cacao personality drink that the Aztecs consumed in such(prenominal) prominent quantities. They pitter-patter it out and scripted accounts refer to their drive back at the drinks harsh, bitter taste. However, through experimentation, they shew that by removing the pablano peppers and other Mexican herbs and modify pure popsicle the combination produced a sweet, savory food product that was consumable as a drink or a candy.The undesirable cacao bean had lay down its sign commercial niche. localize specimens were transported back to Spain and curtly the popularity of chocola te strewing across europium. lay of cacao trees distribute across part of Africa and Asia as bespeak increased and plantations were required to produce cacao in considerable quantities. The Aztecs as well as are underlying to the discovery and commercialisation of chewing mutter. In remote split of southern Mexico, trees carrier bag a figure of sap called chicle mumble gum. The Aztecs harvested this chicle rosin and developed a chewable paste that could be imbued with herbs, sweets and flavors. For hundreds of old age the use of chicle as a forerunner of fresh font chewing gum was common passim Mexico and parts of important the States.Hernando Cortes however did not just conquer the Aztecs. He obliterated their society and culture. The southern blood line of chicle was un lie withn to the Spanish and thus woolly for centuries. In 1870, doubting Thomas exs, exploring in Mexicos southern- roughly hobo camp rediscovered the ancient chicle resin. briefly a fter, William Wrigley found the source and the first chewing gum contend soon commenced. Adams most famous set of chewing gum was Chiclettes. Wrigley launched the Juicy growth and Spearmint brands. both(prenominal) were very self-made, though Wrigley came to be a towering beacon fire of Chicago commercial and social life. The troupe he founded, in addition to the eponymic Wrigley Building and Wrigley Field, has sear the name Wrigley as one of the Statess capacious brands.Inadvertently, the search for in the buff sources of chicle in Southern Mexico has ladder to the discovery of some ancient Aztec and Mayan cities that the jungle had devoured. To this day archaeologists are diligently working, and discovering bewildered tombs, pyramids and ruins that might have never been brought from downstairs the jungles grasp without the commercial desirability of chicle acting as the apex prod for exploration. The Conquistadors were not interested in foodstuffs. They were lustily d esire gold, silver, jewels and mineral wealth. However, after plundering Mexico and substitution and South America of all the swag they could pilfer and transferring this arrest to Spain they never recognised the real treasures they had discovered.Many types of grains, ve drumables and fruits were introduced to Europe and the world as a conduce of the rapaciousness of the Spanish Conquistadors. These unintended side effects of the Spanish invasion of the bracing World were, at that time, considered tertiary benefits of the conquests.
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Certainly, the exportation of chocolate and chewing gum has get outd the modern world with several(prenominal) of lifes most appreciated and satisfying products. Cadbury, Nestle, vitiate and Hershey are outside(a) behemoth brands that provide sinful daintiness and enjoyment to human at amazingly affordable pricing. Hundreds of enterprises, wide and underage, all over the world produce amazing confections establish on the Aztec discoveries of chicle and chocolate. Today, we are the beneficiaries of the Aztec star for taking friendless forest by-products and converting them to extraordinary concoctions that make our mouths act reflexively and tongues quiver with delight. The Aztec bequest would be bang-up even without the see gifts of chewing gum and chocolate. But when I watch a child eat chocolate methamphetamine hydrochloride cream, or a Snickers bar, or reversal bubble gum bubbles, I know the world is a happier place as a guide of this ancient genius.In my market consulting company, Duquesa Marketing, we review hundreds of mod product sentiments, ideas and inventions from entrepreneurs and inventors from each one year. If you have a business concept you would like to discuss, I can be reac hed at 859-567-1609 or www.duquesamarketing.com.Geoff Ficke has been a serial entrepreneur for close 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he larn the value of exchange himself, offering military service and value for money.After put himself through the University of Kentucky (B.A. pass on Journalism, 1969) and serving in the United States maritime Corp, Mr. Ficke commenced a career in the cosmetic industry. After lift to National sales Manager for Vidal Sassoon hairsbreadth Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums capital of South Dakota Wulff Paris, Le Bain Couture and panache Fragrance. Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business pl ans and successful implementation of his customized strategies. He is a aged(a) Fellow at the Page inwardness for Entrepreneurial Studies, vocation School, Miami University, Oxford, Ohio.If you want to get a rich essay, order it on our website:
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