The Impact of New Media on CRM-Systems Thesis Proposal

The Impact of New Media on CRM-Systems - Thesis Proposal ExampleThe pattern of this study is stupefying a business as a practice that business owners, employers and managers do not have an option to. Once businesses be established, they must be taken trough the tough task of nurturing them to grow. Business growth and development has however become even more challenging in the human face of global economic meltdowns. The prevailing economic crisis has resulted in massive competition among businesses of all sizes to survive the tension and pressure. It is not surprising therefore that a corporation more companies even bigger corporations are closing down. Some of the factors that make the running of businesses very difficult when economic conditions are not good imply lack of access to credit to undertake strategic business expansions. Harsh economic climate also deprive ordinary people of enhanced tax income and therefore change their spending habits. People become more caut ious with what they do with their monies. It is however not as if both other business or company would collapse because the global economic meltdown. As a matter of fact, it is in the face of such economic crisis that the men are separated from the boys. It is in the face of such trailing moment that good businesses are separated from bad ones. When the general business climate is unfair, it takes focused business planners to succeed because they are the kind of people who provoke come out with innovative ways of winning the hearts of the few customers who will be ready to do business. (McLean, 2009). devising mention of customer brings to discussion, the innovative skill of attracting customers when there are actually several businesses competing for few customers. The growth of every business depends largely on customers than on any other factor or group of people (McLean, 2009). This is because customers and consumers are the ultimate injectors of money and funds into business es. Though the implementation of strategic plans goes a coherent way to help in the growth of businesses, there is no denying the fact that every strategic plan ultimately seeks to attract more customers and make businesses grow (Frimpong, 2004). Ensuring the welfare of customers therefore seeks to be the ultimate thing any business setup could do to ensure continual growth and development even in the face of unfavorable business climate. Because of this, customer relationship attention has always remained an important and integral part of the growth of businesses the world over. Because a business can hardly survive in the absence of customers, a business also hardly survive in the absence of an effective customer relationship management program. This is because customer relationship management sets its self up as a tool for identifying all needs of customers and the best ways of meeting these needs (Nardi, 2006). guest relationship management has to do with everything that busi nesses or organisations do to build healthy relationships with their customers. The Business Ball (2006) notes that customer relationship management concerns the relationship between the organization and its customers. Through customer relationship management, the customer is put at the head of the organization and accorded the accolade of the lifeblood of the company and therefore the need to be particular and touch with his or her every need. To this effect, the Business Ball (2006) admonishes that customers are the lifeblood of any organization be it a global corporation with thousands of employees and a multi-billion turnover, or a doctor trader with a handful of regular customers. This means that customer relationship management is not the sole research of the worlds largest corporations but every business setup no matter how small it is. In talking about customer relationship management, one important composition to dwell ofttimes on is management. McCrimmon (2011) explain s management as achieving goals in a way that makes the best use of all resources.